IB&O Estée Lauder

“In 2016, we implemented IB&O with successful Go-Live in 5 markets in EMEA . The Estée Lauder motivation and requirement
were :

  • Inventory Rebalancing with-in EMEA regional Supply Chain Network to reduce the Overall Inventory
  • Implementing a pragmatic solution, which planners can understand and operate efficiently with less interventions
  • Implementing a scalable solution that could be easily rolled out to other markets and other regions without significant

Now IB&O is implemented on more markets we had significant inventory savings in millions of dollars in double digit number.
The process and Inventory balancing calculations developed in collaboration with IB&O team continue to perform as expected
and raising the overall confidence to move towards automatic Inventory redeployment versus manual planner review.
We also leverage this solution to simulate what-if situation when surge of demand is extreme and requires different inventory
replenishment rules specifically.
DOWAP expertise in Supply Chain as well as in SAP SCM solutions, helped us in developing a great solution and deploy faster
roll out to realize benefits quickly.”

Jay KogantiVice President Supply Chain COE